DAVID PRIMMER

MY APPROACH

Building Businesses. Leading Growth. Creating Value.

My career has been shaped by a passion for building businesses, developing people, and turning ambitious ideas into meaningful results. From entrepreneurship to executive leadership within global consumer brands, I've developed an approach grounded in curiosity, decisive action, and continuous improvement.

My leadership philosophy combines entrepreneurial thinking with executive accountability. Having built businesses and led diverse teams across multiple industries, I value financial discipline, calculated risk-taking, and operational excellence. I believe meaningful progress comes from challenging conventional thinking, making informed decisions, and consistently finding better ways to operate and grow.

At the heart of my approach is a belief that exceptional businesses are built by exceptional people. I strive to create environments where individuals are empowered to take ownership, challenge ideas, and pursue ambitious goals. By combining clear direction, accountability, and a commitment to developing others, I aim to build organizations that deliver lasting results while creating opportunities for the people behind them.

Contact

ENTREPRENEUR, THE FIFTH TICKET

EXECUTIVE EXPERIENCE

My career spans entrepreneurship, general management, and executive leadership across consumer businesses, with direct accountability for P&L performance, commercial strategy, product innovation, and organizational growth. I've built and led global functions across category management, commercial intelligence, paid media, and sales planning, contributing to the growth of high-profile consumer brands, including Alani Nu, which was acquired as part of a $1.8 billion transaction.

My experience includes developing and executing business strategies, managing financial performance, leading cross-functional organizations, and overseeing product portfolios from innovation through commercialization. From founding and operating my own business to leading teams within global organizations, I've consistently focused on translating strategic opportunities into measurable commercial outcomes.

Explore my professional experience on LinkedIn.