DAVID PRIMMER

MY MISSION STATEMENT

With a strong dedication to personal growth and a passion for my work, I have built a successful career in a variety of industries. My early experiences, including both successes and failures, have given me the foundation and vision to thrive and take on new challenges. I am constantly seeking to improve and develop new skills, which has allowed me to expand my scope of work and pursue new opportunities.

At the heart of my approach is a belief in the power of people and their unique strengths. I am driven to succeed and make the most of every opportunity that comes my way, and I am committed to helping others do the same through my work.

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ENTREPRENEUR, THE FIFTH TICKET

MY EXPERIENCE

I drive product and growth decisions in consumer businesses where clarity and execution matter. Over my career, I’ve built and scaled category, intelligence, paid media and insights teams in high-growth CPG environments, including Alani Nu a brand that exited for $1.8B. I work closely with senior and functional leaders to evaluate opportunities, make trade-offs, and turn consumer demand, market structure, and financial realities into focused product and go-to-market choices.

I spend most of my time simplifying complexity. By combining data, analytics, and operating context, I help organizations move from analysis to action: Setting clear priorities, aligning teams, and building decision systems that hold up as the business scales. My leadership style emphasizes ownership, accountability, cross-functional trust, and disciplined follow-through.

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